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Ceramics & Glass

In the Philippines, ceramic tiles are seen as one of the most important, yet common forms of materials to be used in construction. The ceramic tiles are distributed in the Philippines through exclusive and nonexclusive distributors. Distributors pass these products on to dealers (who sell to end-users) or retail the products themselves. The industry is directly employing over 2,000 workers and several thousand more by industries that are directly and indirectly linked to it.

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Over 2,000 industry workers

The ceramic tiles industry is directly employing over 2,000 workers and several thousand more by industries that are directly and indirectly linked to it.

Source: DTI

8-10% demand growth for flat glass

Demand for flat glass in the Philippines is expected to grow by 8%-10% annually because of the robust construction industry.

Source: FGAPI

US$80 Million industry

In 2015, the local flat glass industry was worth $80 million.

Source: FGAPI

In the Philippines, ceramic tiles are seen as one of the most important, yet common forms of materials to be used in construction. The ceramic tiles are distributed in the Philippines through exclusive and nonexclusive distributors. Distributors pass these products on to dealers (who sell to end-users) or retail the products themselves. [170] The industry is directly employing over 2,000 workers and several thousand more by industries that are directly and indirectly linked to it. [171]

When it comes to home interior design, one of the most important elements is ceramic floor tiles in the Philippines. Floor tiles help improve the aesthetic appeal of houses. Mosaic tiles are one of the most popular floor tile designs in the Philippines. Mosaics are known for being a mix of colors and patterns that help create one final design. Ease of replacement and installation are some major characteristics of ceramic tiles which makes them ideal for flooring. [170]

Flat Glass is a broad term that covers everything from float glass, sheet glass, and patterned glass (rolled glasses), to plate glass. Also, processed/fabricated glass products such as mirrors, window glass, tempered glass, laminated glass, insulating glass, bullet-resistant glass and anything and everything else that started out as a flat piece of glass pretty much falls into the category of “flat glass”. To those who work in the glass industry, pretty much all glass other than automotive glass is considered flat glass. [178]

Basic glass is used as a raw material to manufacture other types of glasses such as tempered, laminated, insulated and others in the Philippines. Basic glass is manufactured using float glass technology which includes in-line assembly of glass production hence larger volume of glasses of basic glasses are produced using this technology. Float glass, by technology, is being widely implemented in the Philippines, compared to other processes of glass manufacturing in the Philippines glass industry. The outcome is primarily on account of OEMs preferring standardized products with high degree of accuracy and reliability. Glass manufactured by the float glass manufacturing process offers customizable product shape and size with high degree of accuracy thus meeting the requirements of the OEMs. [179]

Demand for flat glass in the Philippines is expected to grow at 8%-10% annually because of the robust construction industry, particularly in the non-residential sector. According to Flat Glass Alliance of the Philippines Inc. (FGAPI), the local flat glass industry is worth $80 million. FGAPI data shows that the total number of construction permits rose from 29,424 to 32,729 in the second quarter in 2014. Much of this real estate growth is driven by the expanding outsourcing sector and multi-national companies. Construction spend for 2011-2016 is estimated to reach $70 billion, a large chunk of which will go into glass products for housing and building projects. [172]

Opportunities and
advantages

  • The growth of the Philippines ceramic tiles & glass industry is hinged on the growth of the construction industry, which is a related industry of the property sector. The construction business in the country is currently witnessing positive growth with a rise in residential as well as commercial construction throughout the country. The construction activity witnessed a growth of nearly 10% in 2019 with residential buildings accounting for nearly 69.2% of the total number. [170]

  • The increase in residential building is likely to boost the demand for ceramic tiles as ceramic tiles find application for floorings and walls during construction of buildings. Ceramic tiles are used widely in houses as they are durable, offer lower maintenance and are cost-effective. Ceramic tiles are mainly used in the living room, kitchen and bathroom walls, and other spaces. These products are commercially available in a wide range of colors, sizes the growing urbanization in the country, and textures, thus are gaining consumer attraction for high-end flooring applications. [170]

  • The growing presence of designers and architects for the application of porcelain ceramic tiles for flooring in the non- residential segment is anticipated to fuel product demand. The growing development of residential infrastructures such as apartments and housing units and non-residential infrastructure in the country such as agricultural, institutional, industrial, and commercial are also witnessing an increase in demand for ceramic floor tiles in the country. [170]

  • The ceramic tiles companies are using the latest production technology automation such as monoporosa or single-fire technology to enhance the product quality and improve the cost efficiency of the ceramic tiles. Some other factors fuelling the demand for ceramic tiles industry in the country are rising disposable income and increased population in the country. Furthermore, will further lead to surging demands for utilities, and subsequently, to increased housing demands. [170]

  • China is the leading importer of ceramic tiles in the Philippines. The Philippines also imports ceramic tiles with Italian tiles accounting for 3% and Spanish tiles accounting for 9% of total ceramic tile imports to the Philippines. In terms of exports, Japan remains the key foreign market for ceramic tile exports from the Philippines followed by American Samoa, and U.S. [170]

  • Glass market in the Philippines is driven by rising demand from key application areas, especially the construction sector followed by the automotive sector. The country’s construction sector is expected to grow strongly owing to government investment of $ 6.5 billion USD in infrastructural development projects and introduction of the “Build Build Build” programme (2017-2022) under which about 102 airport projects are scheduled. Furthermore, construction of 6,500 residential units per annum between 2022-26 and completion of 1,600 new hotel rooms in 2022 is expected to create demand for glass thereby significantly contributing towards the growth of glass market across the country. [180]

  • In terms of product types, the segments basic glass & tempered have captured 66% of the market revenues in 2021, with basic glass leading the market. Basic glass dominated the glass market revenues on account of it being sold in large quantities and its wider usage in different applications. Architectural verticals have led the overall market revenues accounting for more than 68% of the market revenues in 2021. Architectural segment acquired the majority revenue share owing to approximately 71.6% of residential sector constructions and several ongoing projects including construction of mixed-use complex residences with 1,879 residential units and many more which created demand for basic, laminated and tempered glass. [180]

New Product Opportunities

Ceramic wares for technical ware

HS Code
6909 HS4

Other articles of glass

HS Code
7020 HS4

Worked glass

HS Code
7006 HS4

Signaling glassware

HS Code
7014 HS4

Glass, cast or rolled

HS Code
7003 HS4

Other refractory ceramic goods

HS Code
6903 HS4

Featured Companies

  • Mariwasa Siam Ceramics, Inc. Founded in 1966, Mariwasa is one of the pioneers in the Philippine ceramic tile industry. Established by the brothers Emerson and Edison Co Seteng, the company was founded on a vision of producing ceramic products that would meet world standards for beauty and durability by harnessing the skills, discipline and creativity of the Filipino artisan. Three decades later, Mariwasa Siam Ceramics (MSC) was born after a joint venture of Mariwasa Manufacturing, Inc. (MMI) and a giant Thai conglomerate, Siam Cement Group (SCG). MSCI has become the biggest ceramic tile manufacturer in the Philippines that manufactures, imports and distributes ceramics, sanitary ware, and building material products in the Philippines and in foreign markets. The company operates 24/7 in a sprawling 24-hectare plant in Bgy. San Antonio, Sto. Tomas Batangas. It complies not only with the Philippine Product Standards but also with the International Standard for quality. It bears the merit of being the 1st local ceramic tile manufacturer given a seal of quality from the Department of Trade & Industry - Bureau of Product Standards in early 1980s. The company utilizes the most advanced technology in terms of manufacturing processes of ceramic floor and wall tiles. MSCI holds the distinction of being the first to manufacture both wall and floor tiles fully supported by extensive research and development, innovative design and the most modern facilities and processes under the ISO 9001:2000 Quality Management Standards. MSCI accounts for almost 1/3 of the country’s market supply with its daily volume of 30,000sqm of ceramic tiles with over 80 major dealers or about 500 stores and has the largest distribution network in the country. The company has garnered several distinctions such as the International Blue Sky Award and is the first and only local ceramic tile maker to be given the Green Choice Seal (Eco-Label Seal of Approval).[173] [174]

  • Eurotiles Industrial Corporation Eurotiles Industrial Corporation, is a manufacturer of Philippine ceramic tiles that carry the brand name Eurotiles Superior Ceramic Tiles. The corporation started its operation in 1992. The company’s 6.5-hectare plant facility is located at Silang, Cavite. The plant is capable of producing up to 15,000 square meters of white-body ceramic tiles daily. Operation is 24 hours per day with around 500 employees on rotating shifts. On hand are generator sets for continuous power supply. Production of ceramic tiles is batch-type on a straight line automated set-up, incorporating German and Italian technology. The Silang plant complex also houses the administrative offices, a dormitory with mess hall, clinic, carpentry, motor pool, and other auxiliary service units, with provisions for expansion. The Sales Office is located in Ortigas Business Center, Pasig City. Nationwide distribution of Eurotiles Superior Ceramic tiles is coursed through major construction stores, each with a network of dealers covering key cities and selected growth areas in Luzon, Visayas, and Mindanao. In Metro Manila, Ceramic Plaza and Federal Hardware are flagship retailers of Eurotiles.

  • Pioneer Float Glass Manufacturing Inc. Pioneer Float Glass Manufacturing Inc. (PFGMI) is the premier flat glass manufacturer in Southeast Asia. Established in 1958 as Republic Glass Corporation, it became a wholly owned subsidiary of Asahi Glass Company (AGC) of Japan in 2001 and adopted the name AGC Flat Glass Philippines, Inc. (AGPH). In 2018, TQMP Glass Manufacturing Corp. acquired 100% of the AGPH shares thus PFGMI became the torch bearer for the flat glass industry in the Philippines. With over 60 years of experience in flat glass manufacturing in the country, PFGMI produces quality flat glass such as clear float and tinted float. The company also supplies various types of glass for construction including coated glass (reflective and Low-E), mirror, patterned glass, processed glass (flat tempered, curved tempered, laminated, and insulating glass units) and other products which can be made available through worldwide affiliates. PFGMI aims to serve all customers' needs with the highest quality architectural and industrial flat glass by investing in technology, global resources and maintaining a global network of glass production and processing facilities. The company is located in Pasig City, Manila. [176]

  • Chain Glass Enterprises Inc. Chain Glass Enterprises Inc. (CGEI) is one of the pioneers and major suppliers in the glass and aluminum industry established in 1974. Over the years, it has partnered with many global brands related to everything that glass and aluminum touches. Some of these brands and companies include AGC Flat Glass Philippines, Inc., Dowsil (formerly Dow Corning) silicone sealants, ASSA ABLOY Entrance Systems , KBB Entrance Solutions, Manusa Automatic Doors, ASSA ABLOY Mechanical and Glass Hardware, Dormakaba Door Control, Doric Window and Door Hardware, Astariglas Cast Acrylic Sheets and Norbond Acrylic Tapes. CGEI also offers a wide array of imported glass, aluminum and other accessories which complement its premium glass products. As one of the top glass processing companies in the Philippines, CGEI made strategic investment in glass machines for secondary processing and implemented ISO Quality Management System in its business. has helped us gain customer trust and confidence. Some of the glass processing that CGEI do are cutting, edging, bevelling, holding/drilling, etching, heat strengthening/tempering (flat and curved), sandblasting, insulated glass unit (IGU)/double glazed unit (DGU), and heat soak testing. In 2014, CGEI began its automatic door division that primarily installs and services all brands of automatic doors.The company has 8 branches all over the Philippines. [177]

Sources

[170] Mordor Intelligence. (n.d.). Philippines Ceramic Tiles Market.

https://www.mordorintelligence.com/industry-reports/philippines-ceramic-tiles-market

[171] Industry Gov Ph. (n.d.). Ceramic Tiles. Securing The Future of Philippine Industries.

https://industry.gov.ph/industry/ceramic-tiles/

[172] Singh, S. (2015). Glass industry trends in the Philippines. Glass Worldwide.

https://www.glassworldwide.co.uk/sites/default/files/afgm-articles/2015-Philippinesfocus.pdf

[173] Mariwasa. (n.d.). About Us – Mariwasa Siam Ceramics Inc.

https://www.mariwasa.com/about-us/

[174] Royal Thai Embassy, Manila. (n.d.). Mariwasa Siam Ceramics.

https://www.thaiembassymnl.ph/index.php?option=com_content&view=article&id=46&Itemid=92&lang=th

[175] Eurotiles Industrial Corporation. (n.d.). About Us.

https://www.eurotiles.ph/about-us

[176] Pioneer Float Glass Mfg Inc. (n.d.). Our Company.

http://pfg.com.ph/about-company.html

[177] Chain Glass Enterprises Inc. (2022, March 21). About.

https://chainglass.com/about/

[178] Hill, L. (2022, April 4). Float Glass vs. Flat Glass vs. Plate Glass vs. Sheet Glass. Glass.Com.

https://info.glass.com/float-flat-plate-sheet-glass/

[179] 6Wresearch. (2022, May 5). Philippines Glass Market size is projected to grow at a CAGR of 10.1% during 2022–2028.

https://www.6wresearch.com/press-release/philippines-glass-market-size-is-projected-to-grow-at-a-cagr-of-101-during-2022-2028

[180] 6Wresearch. (2022a, May). Philippines Glass Market (2020 - 2026) | Trends, Outlook & Forecast.

https://www.6wresearch.com/industry-report/philippines-glass-market-2020-2026